Goodwill's current logo is inconsistent throughout their stores.

I wanted to create a new logo that would tell the customer that it was a thrift and donation store.

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New logo explanation:

- Inside the "o" there are lines to represent barcodes on the items and I also wanted it to look like a hand bag.

- The "I" is a discount symbol.

- A variety of line thickness to show the range of products sold.

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Pop-up shop:

This pop up shops purpose would be to show off the new brand and give the public another location to donate and/or shop.

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